Building on existing partnerships with Sport England, The Great Run Company and England Athletics, the City Council is aiming to combat high levels of inactivity and reduce health inequalities by inspiring 5,000 people that are currently inactive to start running and attracting a further 15,000 people who may already being doing some sporadic activity to participate regularly in running. The ultimate aim is to have 100,000 people inspired to start and then to stay in the habit of running.
“Running is free, you can do it anywhere and it can do wonders for your physical and mental health. There are lots of wonderful places to run in Birmingham, including our beautiful parks and the canal network.
“RUN Birmingham will cater for everyone, from the nervous novice through to more serious runners who want to participate in major events. I have no doubt this initiative will build on the success of the Morrisons Great Birmingham Run and the Great Birmingham 10k.”
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